Hawkins Falls 10/21/53
Hawkins Falls, Population 6200 is the first successful American television soap opera. Sponsored by Unilever's blue detergent, Surf, the program began as a one hour comedy-drama on June 17, 1950, and ran in prime time on the NBC network until October 12, 1950.
On April 2, 1951, the series was moved to a fifteen minute daytime slot where it was retitled Hawkins Falls: A Television Novel, and developed into a soap opera format. Hawkins Falls ran until July 1, 1955, making it NBC's longest running soap opera until The Doctors exceeded it in 1967.
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