In March 1979, for marketing purposes, the World Wide Wrestling Federation was renamed the World Wrestling Federation (WWF). That same year, the son of Vincent J. McMahon, Vincent K. McMahon, founded Titan Sports, Inc. and was incorporated on February 21, 1980. On June 6, 1982, Titan Sports purchased CWC from his father and associates Arnold Skaaland, Gorilla Monsoon, and Phil Zacko. The elder McMahon had long since established the northeastern territory as one of the most vibrant members of the NWA. The younger McMahon began an expansion process that fundamentally changed the industry.
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